Bowl game viewership:
Games on ABC averaged over 5 million viewers
Cu-BYU 8 million viewers (a blowout)
Miami-ISU 7 million viewers
Multiple others over 5 million viewers
23 one score games
4 OT games
So when next year gets to bowl season and the annual‘there’s too many bowls!’ line gets thrown around, the answer to why is pretty clear.
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season. Gains were particularly notable among viewers aged 18-49, with a 21 percent rise in that demographic.
Fourteen of the 33 bowls achieved at least a five-year high in viewership, with five reaching ten-year highs. Notably, the Alamo Bowl attracted 8 million viewers, making it the most-watched non-CFP/New Year’s Six bowl on any network in five years. Meanwhile, the ReliaQuest Bowl drew 6.5 million viewers, earning the distinction of cable’s most-watched non-CFP bowl in nine years.
Network Notables
ESPN’s 25 games averaged 2.4 million viewers, a 15 percent year-over-year increase, with fans consuming 12.9 billion minutes of content. These games contributed to three of ESPN’s 11 most-watched days of 2024. ABC also saw impressive results, drawing its largest non-CFP bowl audience in 11 years. Across five games, ABC averaged 5.0 million viewers, a substantial 71 percent year-over-year increase.
For context the NBA average is 1.56 million viewers.
The UFL averaged 1.05 million.
The appetite for football is so strong that a minor league in the spring draws 2/3 of what the NBA does.