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Rumble touts its streaming service as an "unapologetically free-speech platform" that is "content neutral" and "designed to be immune to cancel culture." The company's early investors include J.D. Vance, now a GOP senator from Ohio, who is said to be in the mix for Trump's 2024 running mate. As a YouTube alternative popular with far-right and cultural-outcast creators, Rumble hosts controversial figures including Andrew Tate and Russell Brand. Last year, it suffered a public
flight of advertisers who chose not to be associated with such content.
Rumble did not respond to multiple emails from
Rolling Stone about whether the platform has guardrails to avoid placing a presidential campaign ads against pro-Hitler content, or whether individual advertisers can choose to block certain content or creators.
In an
FAQ for Rumble investors, the company says it offers both "programmatic and non-programmatic" advertising - that is, advertising placed by computer algorithm and not. The Trump campaign statement refers to its use of "run of network inventory" - a term of art for untargeted, computer allocated advertising - meaning its ads "appear on any video the algorithm serves." The Trump campaign did not answer questions about whether it has any concerns about its advertising relationship with Rumble or qualms about helping Peters monetize his pro-Nazi views.
In the March 8 video where the Trump campaign ads appeared, Peters leaped over the fascist line he's been towing, and landed squarely in pro-Nazi territory. The title of Peters' video is chockablock with buzzwords that a responsible advertiser might choose to avoid: "America TRANSforms Into Weimar 2.0: Nazi's BURNED LGBT Propaganda To Cleanse Germany."
During the broadcast, Peters blasts the "Weimar conditions" in the contemporary United States and insists they must be met by "Weimar solutions." Weimar is a reference to the German Weimar Republic that was overthrown by the Nazis. Peters praises the horrific Nazi campaign of book burning that was enacted shortly after Hitler came to power, calling it "one of the first remedies that Hitler and the National Socialists had to offer" to what Peters described as a Weimar era of "complete and total degeneracy" and "sexual perversion," which had been encouraged, he claimed, by a government and culture "ruled" by Jews.
In Peters' twisted telling of this dark history, Nazis across Germany united to "storm perverted libraries, perverted bookstores, and burn all of their transgender manuals, all of their porn, all of their disgusting literature on leading homosexual lifestyles." (The Nazis infamously also burned books by Bertolt Brecht, Ernest Hemmingway, Sigmund Freud, and Hellen Keller.) Peters said the Nazis "did exactly what reasonable people would do if given the opportunity," and insisted of the book burning: "It was justified. It was great. It was awesome. Period. Point blank."
Peters used his show to voice denial about the Holocaust - claiming war "propaganda" made it impossible for him to know if Hitler was really "a ruthless person that murdered millions" - before returning to the book burning campaign. Peters asked of the Nazi leader, "Wasn't he a hero?" for enacting it, elaborating: "Wasn't Hitler doing the right thing when he ordered these books to be burned and these places to be stormed by force?"
Leaving no doubt about his own dark agenda, Peters called for a modern re-enactment. "I want to see people on horseback storming the school libraries and collecting these books - and the people who push them," he said, adding that the bonfires would serve as "a public societal cleansing ceremony." But Peters does not want to stop with spectacle: "We will burn their books, we'll burn their ideas to the ground. And then we'll put them on trial, and they'll be held accountable for their assault on humanity, and the rape and murder of childhood innocence. No quarter for parasites. Maximum accountability. Extreme accountability is the only remedy here. Kill it with fire."
(Full disclosure: Peters has previously called on this reporter to be
publicly hanged - after a trial for "mass psyops" - as part of his agenda for "extreme accountability.")
Rumble's
terms of service supposedly prohibit creators from posting content that is "abusive, inciting violence, harassing, harmful, hateful, antisemitic, racist or threatening." A rep for Peters did not respond to questions from
Rolling Stone about how much Peters makes from Rumble, or whether he's ever been warned by the platform about his content or had his monetization threatened. Peters is currently preparing to launch a new show called "Uncancelable."
In truth, Rumble is hardly alone in keeping Peters' content in circulation. He is active on Telegram. Despite a vow by X execs to stamp out antisemitism, Peters posts and streams regularly at Elon Musk's platform. He even has an Instagram channel that is brimming with antisemitic content.
Ironically, while Trump ads run against his show, Peters does not take a kind view of the former president, whom he claims "
bows to his Zionist masters." In recent days Peters has been posting memes of Trump
mugging with a menorah and a cartoon of Trump
pulling apart his shirt to reveal a Star of David where a Superman ‘S' might go. In a caption to the cartoon, Peters writes of Trump: "America FIRST… after Israel of course. ."
www.huffpost.com
