I'm really glad the teams don't have corporate logos on their uniforms, and the coach doesn't have a corporate logo on his headset, and the stadiums aren't chock full of advertisers, and there aren't huge TV contracts turning 60 minutes of game clock into 4 hour snore fests (mostly in SEC and B10), and they haven't hired corporate sponsors for every bowl game, and there isn't an Allstate logo on field goal nets, and they don't do a Dr. Pepper halftime promo in the CFP games, and Capital One and ATT and Cheez-it and Gatorade and Taco bell and Ram Trucks and Modelo and VRBo and Goodyear and a handful of other companies don't sponsor the CPF specifically, and Coca Cola and Geico and Turbo Tax and Wendy's and Buick are corporate sponsorship partners of the NCAA specifically, because THEN it wouldn't feel like college athletics. I'm glad they are able to separate amateur sports and corporate business, because it would be awful for Oklahoma State to have QR codes for players to get paid while the other OSU has a $20million NIL roster.