Last year they set a record in athletic donations of 109 million, which was the first time they hit 100 million in one year. Seems to be trending in the right direction. and theyre about to double their conference payouts in sec. the donor base has been energized, and they are funneling dough into NIL too, which seems to be working. unless it's all venables out there getting these guys to commit. OU's either broke or they arent.
So now they have a level of money to work with they never had before. all these other sec programs, they've had it for a while. we know what they can do, now we get to see what OU can do with that kind of cash. so far it's been good.
auburn, tennessee, and mississippi arent even top 10 but florida is, just ahead of OU. and this is before OU gets that sec money
Which universities saw the most revenue from their athletic departments this past year?
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