I get every bit as much juice from beating K-State or any other in conference opponent as I do OU....every single year.
Absolutely....no doubt.
Now show you're not really engaging in reasonable discourse by calling that I lie like you have done to others that don't play your games of kowtowing the supposed glory that is playing ou.
The premise that KSU will be remotely similar to uo in terms of rivalries is inherently flawed, because their fans will never be as classless to start. Only TTU has similarly classless fans. I've been to most other Big 12 stadiums as a fan and when I was in the CMB, and I can tell you that nothing is similar to what is experienced in Norman. Its a legit hatred, and it fuels a lot of excitement/revenue.
Also consider that its an in-state rivalry.
Also consider that many of the kids were recruited by both schools.
Also consider that many of the kids at both schools went to HS together.
Also consider that many of the staff, players, and fans have family that attended both schools.
Also consider that the schools are 65 miles apart.
Also consider that it was one of the longest-running rivalries in CFB.
You think "house divided" gear is going to be sold at a similar rate for cross country or wrestling?
You think we'll get a regular season game with similar revenue and viewership in the next 3-5 seasons as what Bedlam typically brings?
The only thing you've said so far is that it doesn't matter, because it doesn't. At least try to support your argument.