LGBTQ+ Merch is only valid if Trump is the one selling and making money from it.
Conservatives calling for boycotts of brands that express support for the LGBTQ+ community have been accused of hypocrisy after Donald Trump's Pride range of merchandise resurfaced on social media.
In 2020, the former president sold rainbow-colored "Make America Great Again" t-shirts and caps in his campaign store so that people could show their "support for the LGBT community and the 45th president."
Its re-emergence follows backlash against several brands in recent months including Bud Light, which partnered with transgender influencer Dylan Mulvaney, and Target, which came under fire for its LGBTQ+ Pride Month merchandise.
While experts have said such campaigns provide an opportunity for brands to appeal to consumers in new markets, critics have accused those companies of alienating their traditional customer base. The controversies sit at the heart of a culture war and feed into a broader debate about the acceptance of LGBTQ+ people in public life.
Conservatives calling for boycotts of brands that express support for the LGBTQ+ community have been accused of hypocrisy after Donald Trump's Pride range of merchandise resurfaced on social media.
In 2020, the former president sold rainbow-colored "Make America Great Again" t-shirts and caps in his campaign store so that people could show their "support for the LGBT community and the 45th president."
Its re-emergence follows backlash against several brands in recent months including Bud Light, which partnered with transgender influencer Dylan Mulvaney, and Target, which came under fire for its LGBTQ+ Pride Month merchandise.
While experts have said such campaigns provide an opportunity for brands to appeal to consumers in new markets, critics have accused those companies of alienating their traditional customer base. The controversies sit at the heart of a culture war and feed into a broader debate about the acceptance of LGBTQ+ people in public life.
Donald Trump's Pride merchandise resurfaces amid Target, Bud Light backlash
Those calling for a boycott of brands supportive of the LGBTQ+ community have been accused of hypocrisy over the former president's rainbow MAGA merch.
www.newsweek.com