This article is behind a pay wall. I listened to it through Apple News. It really made me think about the NIL system. I desperately want our Cowboys to be successful on the football field, and NIL is the only way to get there. But it is a terrible system right now. There are numerous bad actors (I mean really bad) out there using this system to enrich themselves at the expense of young men and their families. It's awful. It's got to change.
Eli with some sobering words….
How many times over the past two months have we heard coaches, administrators, and presidents say this? Every one is saying it but there does not seem to be any concerted effort to change it. Just a lot of talking.
Eli with some sobering words….
I was curious about Learfield and their relationship with OSU. This is what an A.I. said:
Thanks for posting, I was curious too.I was curious about Learfield and their relationship with OSU. This is what an A.I. said:
Oklahoma State University and Learfield Sports have a long-standing, exclusive partnership where Learfield's local branch, Cowboy Sports Properties, manages all multimedia rights for OSU Athletics, handling sponsorships, advertising, radio, digital media, and now integrating Name, Image, and Likeness (NIL) opportunities through the new OSU NIL Alliance, linking corporate partners with student-athletes for brand growth and revenue.
Key Aspects of the Relationship:
In essence, Learfield acts as the central hub for most of Oklahoma State's athletic revenue generation and marketing, now extending into the crucial NIL space to support student-athlete success and brand visibility.
- Exclusive Multimedia Rights: Since 2008, Learfield's Cowboy Sports Properties (CSP) has been the exclusive partner for OSU's athletic marketing, managing everything from radio broadcasts (like with Stillwater Radio) to game-day signage and digital content.
- Sponsorship & Marketing: CSP connects businesses with OSU Athletics, providing exposure through various platforms like in-venue promotions, official website advertising (OKState.com), and corporate hospitality.
- Integrated NIL Strategy: Most recently, OSU formed the OSU NIL Alliance with Learfield's Cowboy Sports Properties, combining the POSSE Excellence Fund with NIL efforts to create endorsement opportunities and revenue sharing for athletes, streamlining support for student-athletes' marketability.
- Technology & Digital: Learfield also provides technology platforms, with its subsidiary Paciolan handling ticketing and fundraising, and Sidearm Sports managing the official athletics website and app.
I know it's an oversimplification, but I don't think anything will change until ESPN starts losing money or the federal government gets involved to force changes.To the point of fixing the calendar: a third of the HC’s, OC’s & DC’s for playoff teams are leaving/have left for new jobs.
Let greed kill the golden goose. The federal government can't do anything right, if it becomes involved it will surely be a worse CF!I know it's an oversimplification, but I don't think anything will change until ESPN starts losing money or the federal government gets involved to force changes.
I'm hoping both happen.
At some point a state is going to have to limit coaching salaries and NIL, a governmental sub agency should not be able to burn through that much moneyLet greed kill the golden goose. The federal government can't do anything right, if it becomes involved it will surely be a worse CF!
He will be their best coach since Bo and he won’t have to illegally steal signs or nail any female assistants to do it.Wow, Whittingham is apparently taking the Michigan job.
We’ll see.He will be their best coach since Bo and he won’t have to illegally steal signs or nail any female assistants to do it.
We’ll see.
He’s a 66 year old safe hire at a place where the entire administration is under tremendous scrutiny. Might turn out great, might be Rich Rod 2.0.
That’s my take-he’s a placeholder who represents stability being brought in to right the ship.Hes a Grobe hire. They gave him a 5 year contract but hes going to be there a year or two before they find who they really want.
Mestemaker is struggling a lot. He's still young. I'd even say he looks bad. Maybe this will make him cheaperCaleb Hawkins is putting on show tonight, gonna look good in orange.


I totally understand guys making business decisions when it comes to the bowl games, but it’s pretty cool to see the UNT guys all play in the game when a few of them don’t really need to. Perhaps another ripple effect of NIL.Mestemaker is struggling a lot. He's still young. I'd even say he looks bad. Maybe this will make him cheaper
BUT, we really need to get Hawkins.
Edit: DM did just throw a dot on the biggest play of the game