Big brands are staying quiet this Pride Month
KOCO
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Companies are treading lightly, avoiding prominent campaigns and visible public support. Thirty-nine percent say they plan to scale back public Pride Month engagements this year, according to a
survey of more than 200 corporate executives by Gravity Research, a risk management advisory. That includes sponsoring Pride events, posting supportive messages of LGBTQ rights on social media and selling Pride-themed merchandise.
Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration. Federal agencies have threatened to investigate companies with diversity, equity and inclusion programs.
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