From what he inherited he has absolutely elevated the league. He didn't start with OU and UT, he started with what Bowlsby left him. I don't see how you can argue that the Big 12 is not in an elevated position from where he started.I wouldn’t go as far to say he has elevated the conference. Nothing alone or in the aggregate that has been added comes close to goon and Texass football brands. I do appreciate his proactive approach though.