They need giant TVs.
Outside of just things:
They need fancier go out to eat nights than Goldies. They need fancier vacations than campouts. They need to pay or lawn service. I could still go on and on.
Not sure what my point really is. I just think the goalpost of being middle class may have shifted.
That is a great point.
What the middle class purchases, uses, and consumes today is very different from what the middle class consumed 40–50 years ago. In many ways, the modern middle-class lifestyle includes goods and experiences that were rare or nonexistent for the previous generation. Telecommunications and smart-home technology, international travel, and housing are good examples of this shift.
Telecommunications: The industry I spent my career in is a great example. Modern communication and smart-home technology represent a category of spending that largely didn’t exist for middle-class families prior to the mid-1990s. Today, many middle-class households pay for multiple mobile phone lines, high-speed home internet with Wi-Fi throughout the house, several streaming services, and multiple large-screen TVs. Many homes also include smart devices such as connected door locks, cameras, whole-home audio systems, robot vacuums, and other automated technology. These conveniences were simply not part of middle-class life a generation ago. But now they spend money to buy these devices, repair and replace them, and in many cases pay a subscription.
Travel: Your point about more elaborate vacations is also accurate. Americans travel abroad at far higher rates today than they did in the 1970s and 1980s. As recently as 1988, only about 5% of Americans had a passport. By 2024, that number had grown to roughly 48%. The middle class today travels internationally much more frequently, largely because airline deregulation increased competition, flights became cheaper relative to income, passports became more common, and global tourism became easier to access.
Homes: It is true that home prices have risen faster than income, but the type of homes Americans purchase has also changed dramatically. Builders are constructing what buyers want: larger homes with more amenities. The average new home today is roughly 45% larger than it was 40 years ago and often includes features like multiple-car garages, larger kitchens, home offices, and dedicated entertainment spaces. In other words, part of the increase in housing cost reflects the fact that the modern middle-class home is significantly bigger and more feature-rich than the typical home of previous generations.
Overall, the middle-class lifestyle today includes technologies, travel opportunities, and home amenities that were far less common—or did not exist at all—for middle-class families a few decades ago.