Depends on which conference you are referring to. rivalries are good but i've never met an osu fan who cares as much about wvu, kansas, baylor, tcu etc as much as they care about beating OU, they still talk about the last time they beat OU despite it having been several years ago. You have a personal hatred for me, a stranger you've never met, all because I went to, and root for a school that you hate. That's the good stuff though, hate is good, let it flow through you.
I'm just here to talk about the joys of having a rivalry game you care more about and look forward to more than any other game on the schedule