Didn't really know where to put this.
The article is about the United Airline CEO and the strategy of upscaling and charging higher prices which has apparently done well for them as their stock price had doubled.
There was this line:
Until recently, the industry believed that air travel was a commodity—that customers only cared about price and schedule. But that’s wrong, Kirby says. The experience matters, too, and he’s now convinced that a better one can earn brand loyalty.
Man, I have to say that I mostly still see them as a commodity. I look:
1. Price
2. Schedule
3. Airline
Any of you prefer an airline so much that you would pay more and take a worse flight time to stay on it?