It's pretty cool to see a CEO doing this, but they're actually at that point. In other words, he had to get out and do something and that's very refreshing.
WM has been over a 3.0 TRIR and rising the past three years, which is not very good for a big company with a lot of employees logging many hours. A 2.0 TRIR is pretty bad most places, but when you've been over 3.0 for as long as they have, a 2.0 target is very realistic instead of implementing an unrealistic Target Zero program for 2026.