The collective is Pokes With A Purpose (sometimes referred to as PWAP on here). They have an easily findable website where you can do one-time donations or a monthly amount. I started donating a fairly small monthly amount about a year ago, an amount that I would normally blow elsewhere over the course of a month, yet enough so that if half our season ticket holders did the same we could basically fund the entire football NIL (relying on other sources for the other sports). Given that I'm in medium-priced seats, if the others gave proportionally to their seat costs all sports might be covered. Should we have to? Of course not, but it's going to take this (or more) if we want to remain competitive for league championships.
As to your post, I applaud the concept of the matching donation Friday night, but yes, it was lacking in detail and needs an extended time frame. I appreciate what the volunteers at PWAP are doing, but they and the athletic department should have taken/been given about 3X as much screen time to get their message(s) across. This is vastly more important than the 2-3 paid ads that would have been forfeited.
